Who We Are
It all starts with listening.
You can’t hope to grow an audience without understanding them first and you can’t hope to understand them unless you listen.
Why do they get up in the morning? What are they passionate about? What are their problems, fears and desires? What excites them? What challenges them? Where have they been? Where do they want to go and who do they want to be?
We could quote statistics about the effectiveness of video over other forms of media marketing but if you don’t know who your audience or the company you hire can’t tell a story, then none of it will make a difference.
For us it’s about way more than just creating a pretty video that catches the eye. It’s about learning who you are to create a story that connects with your audience and grows your brand. We firmly believe what we are doing is important and love every minute of it. It’s what we get up at the crack of dawn for.
So contact us to setup a brief phone conversation. We want to learn who you are and what drives you. We aren’t going to promise you will go viral, but we will promise to take your brand to the next level. We’re kind of like match makers in a way for brands and audiences.
I remember as a kid ‘people watching’ in the Ithaca Commons with my mom. It can seem to some a little judgmental but it wasn’t about judging people it was about putting together clues to understand them. Imagining the events that might have shaped their lives. Seeing life from another perspective that you might not have had before.
So it was only natural that I would get into a career that was half detective and half storyteller, piecing together all the little clues together to create a story that builds connections between brands and their audience.
I have always loved filmmaking. It’s about diving deep into stories, learning about who the characters are and what shapes their world. You could almost say that filmmaking for me is an obsession. When I’m not filming, editing or writing stories though, I love doing back flips, putting on wigs and spending time with my new wife Carly, though not necessarily in that order.